How Perdue’s unique Super Bowl chicken campaign grew sales
Date postedJuly 2, 2025
Perdue Farms social media campaign with actor Wayne Brady to remind 2025 Super Bowl viewers to “wing it” with the new Air Fryer Ready Crispy Wings helped drive sales, brand awareness and consumer engagement.
The chicken foodservice brand was recently named a finalist for the 2025 Chicken Marketer of the Year. This award recognizes excellence in marketing and public relations campaigns in keeping chicken as the protein on the center of the plate.