Poultry producers: Put protein content on the package

Posted By: Austin Alonzo Industry News, Member News,

Poultry producers and marketers are missing out on an easy win by not putting the protein content of chicken front and center on their products.

On May 11, as part of the 2022 Animal Agriculture Alliance’s Stakeholders Summit in Kansas City, Missouri, Danette Amstein, managing partner at Midan Marketing, spoke about current consumer trends and how they effect animal agriculture.

She said meat is missing out by not putting its protein content front and center. Shoppers are health conscious and want more protein in their diet.

Consumer packaged goods (CPG) makers are capitalizing on this. They sell more of their product, regardless of its actual nutrition, simply by stating how many grams of protein it contains on the packaging and in advertising.

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