VIDEO: Think convenience when it comes to chicken for retail

Posted By: Elizabeth Doughman Industry News , Member News ,

Consumers want chicken brands to create retail options that are easy to shop for and easy to prepare.

“People are looking for convenient options. For fresh chicken, you’ve got thighs, you’ve got breasts, you’ve got whole chickens. But if you go and look at the beef section, you can buy pre-cubed beef. You can buy pre-cubed pork, but you can’t buy pre-cubed chicken,” Jennifer Bartashus, senior analystBloomberg Intelligence.

“Very few retailers sell rotisserie chicken that is already shredded. If somebody wants to make enchiladas, they have to debone that chicken and pull it apart themselves.”

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