What does the post-COVID chicken consumer value?

Industry News, Member News,

Today’s chicken consumer is not the same consumer it was pre-pandemic.

“Consumers are desperate for optimism right now,” Maeve Webster, president, Menu Matters said at the 2022 Chicken Marketing Summit. “People want that optimism because there is a lot challenging that optimism,” including ongoing labor, supply chain and inflation challenges. 

They’ve reassessed their priorities as a result of COVID-19. They source goods, news, services, entertainment and information in new ways.

“We are not dealing with the same world,” Webster explained. “We can’t continue to do things the way they were.”

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