Will chicken meet the needs of tomorrow’s consumers?
The COVID-19 global pandemic changed how consumers shopped, prepared and even thought about food. These changes could be long-lasting so chicken brands need to be prepared to meet the needs and desires of the post-pandemic chicken consumer.
“What will the future of our meals look like now that we’ve changed?” Kevin Ryan, CEO, Malachite Strategy and Research, said. “There is a new normal. There is a new way of thinking. What is that going to look like for the center of plates?”