Are plant-based proteins too focused on mimicking meat?

Posted By: Elizabeth Doughman Member News,

The meat alternative sector is letting down consumers by exclusively targeting ways to replicate the taste, texture and mouthfeel of consumers and other proteins.

“Plant-based should be about plants and not necessarily about meat,” JP Frossard, VP, consumer foods analyst, Rabobank, said. “Unfortunately, the plant-based products we have nowadays are not looking to fill the gaps of plants in our diets, they are trying to replace meat.”

Plants and meat both plays vital roles in the diets of humans, but the modern plant-based segment of the market seems to have forgotten that.

“We suggest that plant-based talk more about plants. Plants are awesome,” he added.

At the 2023 Chicken Marketing Summit, Frossard will focus on the current state of the alternative protein market and share projections about the challenges and opportunities in this segment.

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