Farmer Focus aligns chicken marketing with consumer values

Posted By: Elizabeth Doughman Industry News, Member News,

Targeted marketing from organic chicken producer, Farmer Focus, demonstrated the power of the values-driven consumer in 2021. These consumers prioritize meat and poultry products that they perceive as better for the animal, planet and worker.

The organic chicken producer was recently named a finalist for the first annual Chicken Marketer of the Year award. This award recognizes excellence in marketing and public relations campaigns in keeping chicken as the protein on the center of the plate.

The winner of the Chicken Marketer of the Year will be announced at the 2022 Chicken Marketing Summit, scheduled for July 25-27 at Chateau Elan in Braselton, Georgia on July 25-27.

Registration is now open

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