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Industry News Member News Member News : Opportunity Board

Marketing campaigns play a vital role in the fight to keep chicken as the protein at the center of the plate. This is why the all-new Chicken...

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Brand messaging around environmental impact, social issues, health and wellness and animal welfare should be carefully thought out.

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Popeyes, Buffalo Wild Wings and Wingstop all recently unveiled new prototypes designed to meet the unique needs of the digital consumer.

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Kent Harrison, vice president of marketing and premium programs at Tyson Foods Fresh Meats has been named the National Agri-Marketing...

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Facing strong consumer demand coupled with supply chain shortages, innovation is needed in chicken marketing and sales. “We all know demand...

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As the world emerges from COVID-19, chicken brands will need to reposition themselves to retain existing customers and attract new...

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HARRISONBURG, Va. — Farmer Focus, the only 100% USDA organic and Humane Certified® chicken company with a mission to promote and protect...

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Lineage Logistics has acquired Baltimore-based MTC Logistics, which has four cold storage distribution centers. Lineage also bought a parcel in...

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ST MARYS, GA – March 10, 2022 – The National Protein & Food Distributors Association's Scholarship Foundation Board of Trustees are...

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The impact of the volatility caused by Russia’s invasion of Ukraine could have repercussions for U.S. chicken consumers. “We’re...

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Charleston, SC - March 1, 2022 – FlexCold today announced the appointment of its next leader, Craig Turner, as president. A seasoned food...

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MARCH 1, 2022 ELIZABETH DOUGHMAN Today’s poultry consumers lead a life that is increasingly digital. From curbside...

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