Consumers want chicken brands to create retail options that are easy to shop for and easy to prepare. “People are looking for convenient...
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The KFC slogan – “It’s finger lickin’ good” – was ranked as the most recognizable quick-serve restaurant (QSR)...
Read PostMarketing in the metaverse is gaining traction – especially as a way to connect and engage with younger consumers. But I’m sure...
Read PostThe adoption of tech-based strategies will help chicken foodservice concepts improve engagement with today’s consumers. “It’s...
Read PostHouse of Raeford Farms’ Arcadia, Louisiana division reached 1,339,329 man-hours without a lost time accident, January 1 – December 31,...
Read PostIn the past year, chicken retailers and foodservice outlets faced supply chain and labor shortages, as well as inflationary pressures. Meanwhile,...
Read PostMarketing campaigns play a vital role in the fight to keep chicken as the protein at the center of the plate. This is why the all-new Chicken...
Read PostBrand messaging around environmental impact, social issues, health and wellness and animal welfare should be carefully thought out.
Read PostPopeyes, Buffalo Wild Wings and Wingstop all recently unveiled new prototypes designed to meet the unique needs of the digital consumer.
Read PostKent Harrison, vice president of marketing and premium programs at Tyson Foods Fresh Meats has been named the National Agri-Marketing...
Read PostFacing strong consumer demand coupled with supply chain shortages, innovation is needed in chicken marketing and sales. “We all know demand...
Read PostAs the world emerges from COVID-19, chicken brands will need to reposition themselves to retain existing customers and attract new...
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