News

The chicken industry faces challenges and opportunities when it comes to winning over Generation Z consumers due to the demographic’s distrust...

Understanding what the future consumer values will help set the chicken industry up for success over the next decade and beyond. “Between now...

St Marys, GA (July 26, 2024) - The National Protein and Food Distributors Association (NPFDA) is thrilled to announce the speaker lineup for its...

ST. MARYS, GA (July 22, 2024)- The National Protein and Food Distributors Association (NPFDA) is honored to announce that its President, Cece...

As Generation Z ages and becomes the primary protein purchasing demographic, their priorities could affect how broilers are fed, raised and...

Springer Mountain Farms faced a considerable challenge when their top supplier of non-GMO feed increased prices significantly. The increase in cost...

Tyson Foods intends to sell its poultry complex in Vienna, Georgia, to House of Raeford Farms. Once the transaction is finalized, House of Raeford...

In the evolving landscape of the culinary industry, Lee's Famous Recipe Chicken embarked on a quest to revitalize its brand essence and reignite a...

Advances in artificial intelligence (AI) and data analytics enable more precise measurement and selection of broiler traits such as growth rate and...

While normal can be seen as rather boring, returning to normal can be more than welcome if you’ve been through a particularly difficult...

Huey Magoo’s brand objectives for 2023 were to obtain a unique position that would set the brand apart from other big-name brands and...

Becoming more sustainable is a daunting topic for any business, but the circular supply chain of the broiler industry gives it a leg up in reducing...