News

With modern consumers becoming increasingly digital-forward and changing perceptions of health and nutrition, the broiler industry is adapting to...

WASHINGTON, D.C. (October 23, 2025) – The National Chicken Council (NCC) has installed the four officers that will...

There are straightforward interventions producers can implement to help prevent an HPAI outbreak.

With further processing advancements and genetic improvements, the industry is satisfying the customer demand for convenient poultry products.

A celebrity partnership and creative social media activation led to a high return on investment for the chicken producer.

The industry needs to be proactive about education to stop long-term changes in purchasing behavior.

The strategy incorporates input from engineering, procurement and operations teams on the plant-level into a producer’s sustainability goals.

With over 170 million birds lost since 2022 to HPAI outbreaks and consumer misconceptions driving market volatility, the path forward requires...

Three technologies have demonstrated the ability to continuously monitor thousands of birds in real time.

NPFDA is now accepting nominations for our two most prestigious honors.

As bird size has grown and production efficiency has improved, processing investments have shifted toward the value-added poultry segment.

Interest in chicken over beef by health conscious consumers is fueling product development for snacks high in protein.