News

Michael William O’Shaughnessy, 64 of Sea Girt, NJ and Juno Beach, FL, passed away peacefully at home on the morning of September 8th .

Evolving preferences and economic pressures are transforming strategic priorities for both retail and foodservice.

Current and potential regulatory changes will impact production and the poultry market.

Clear marketing can boost brand reputation for broiler companies looking to connect with environmentally-conscious consumers.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Jody Hallman, VP, integrated marketing, Perdue Foods, discuss how an innovative...

Two major forces fueling consumer perceptions of health and nutrition are driving increased interest in proteins in 2025.

Data reveals generational differences in purchasing behavior and taste profiles for poultry.

Salmonella interventions are working, consumer confidence in chicken products is growing and consumption continues to increase.

LTO growth is surpassing the number of new core items as menus rebuild

Younger shoppers prioritize digital tools, online grocery access and responsible sourcing.

Social media campaign featuring Wayne Brady drives Air Fryer Ready Crispy Wing sales.

The technologies of today could change how the chicken industry engages with the consumer of tomorrow.