Industry News

Access to the right information can help you stay ahead of the competition and improve your bottom line, NPFDA provides you with a variety of industry articles and topics to keep you abreast of news, happening and events affecting the industry.

Industry News Member News Member News : Opportunity Board

As the protein wars heat up, stiff competition challenges chicken’s place in consumer shopping carts.

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Award recognizes companies driving chicken consumption during the industry’s “protein moment.

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When a viral video meant to promote the new Big Arch burger fell flat, the chicken chain responded with strategic creativity.

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Outlook for poultry supports continued growth through 2026.

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Consumer spending remains resilient despite the rise of weight-loss drugs. In addition, an increase in food costs and declining trust in government...

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To celebrate and prepare for a shift in chicken consumption toward high protein diets, presentations will focus on the theme “The Protein Moment.”

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Take a look at the factors motivating the high protein trend and how chicken can stand out in this episode from Elizabeth Doughman, editor, WATT...

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HHS Secretary argued that decades of flawed nutrition science have fueled the nation's chronic disease crisis, new dietary recommendations reflect...

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House of Raeford CEO Bob Johnson Receives Lifetime Achievement Award ROSE HILL, NC – January 29, 2026. The National Protein and Food...

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Shifting consumer priorities about health and nutrition could directly affect consumer behavior when it comes to food.

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The plant in Springdale, Arkansas, was previously part of Cargill’s turkey operations.

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U.S. Poultry & Egg Association will match donations dollar-for-dollar on Dec 2nd.

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