As the protein wars heat up, stiff competition challenges chicken’s place in consumer shopping carts.
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Award recognizes companies driving chicken consumption during the industry’s “protein moment.
Read PostWhen a viral video meant to promote the new Big Arch burger fell flat, the chicken chain responded with strategic creativity.
Read PostConsumer spending remains resilient despite the rise of weight-loss drugs. In addition, an increase in food costs and declining trust in government...
Read PostTo celebrate and prepare for a shift in chicken consumption toward high protein diets, presentations will focus on the theme “The Protein Moment.”
Read PostTake a look at the factors motivating the high protein trend and how chicken can stand out in this episode from Elizabeth Doughman, editor, WATT...
Read PostHHS Secretary argued that decades of flawed nutrition science have fueled the nation's chronic disease crisis, new dietary recommendations reflect...
Read PostHouse of Raeford CEO Bob Johnson Receives Lifetime Achievement Award ROSE HILL, NC – January 29, 2026. The National Protein and Food...
Read PostShifting consumer priorities about health and nutrition could directly affect consumer behavior when it comes to food.
Read PostThe plant in Springdale, Arkansas, was previously part of Cargill’s turkey operations.
Read PostU.S. Poultry & Egg Association will match donations dollar-for-dollar on Dec 2nd.
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