Industry News

From air fryer-ready products to single-serving cuts, advances in technology have helped the industry transform whole birds into options that reduce...

Finding ways to improve productivity and save costs are crucial to implementing new strategies to reduce environmental impact.

Ad campaign that captivates consumers signals the beginning of the chicken tenders battle.

Asking Super Bowl viewers to “wing it” helped boost brand awareness and social media engagement.

The fast casual chicken foodservice chain scored with virtual and courtside signage during nationally televised broadcasts.

The song and new products aim to “knock the boredom out of chicken." Pilgrim’s is refreshing its brand...

Viral post highlights how easily consumers can spread misinformation about avian influenza. A viral social media post suggested...

ATHENS, Ga. — Wayne-Sanderson Farms has announced an additional $2 million donation for the new Poultry Science Building at the University of...

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Nancy Himmelfarb, principal, Himmelfarb Sustainability Consulting, highlight...

Be ready to address evolving consumer expectations with strategies for success. Today’s consumers demand convenience...

Many consumers perceive chicken as a “high-protein, low guilt pivot” to flip the script on traditional snacking.

Nick Fereday, executive director, Rabobank and Christine McCracken, protein analyst, also at Rabobank, share their thoughts on how chicken can...