Industry News

Access to the right information can help you stay ahead of the competition and improve your bottom line, NPFDA provides you with a variety of industry articles and topics to keep you abreast of news, happening and events affecting the industry.

Industry News Member News Member News : Opportunity Board

Due to an overwhelming response from the chicken marketing and sales community, the Chicken Marketing Summit is excited to announce that the...

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Consumers want chicken brands to create retail options that are easy to shop for and easy to prepare. “People are looking for convenient...

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The KFC slogan – “It’s finger lickin’ good” – was ranked as the most recognizable quick-serve restaurant (QSR)...

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Marketing in the metaverse is gaining traction – especially as a way to connect and engage with younger consumers. But I’m sure...

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The adoption of tech-based strategies will help chicken foodservice concepts improve engagement with today’s consumers. “It’s...

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House of Raeford Farms’ Arcadia, Louisiana division reached 1,339,329 man-hours without a lost time accident, January 1 – December 31,...

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In the past year, chicken retailers and foodservice outlets faced supply chain and labor shortages, as well as inflationary pressures. Meanwhile,...

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Marketing campaigns play a vital role in the fight to keep chicken as the protein at the center of the plate. This is why the all-new Chicken...

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Brand messaging around environmental impact, social issues, health and wellness and animal welfare should be carefully thought out.

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Popeyes, Buffalo Wild Wings and Wingstop all recently unveiled new prototypes designed to meet the unique needs of the digital consumer.

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Kent Harrison, vice president of marketing and premium programs at Tyson Foods Fresh Meats has been named the National Agri-Marketing...

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Facing strong consumer demand coupled with supply chain shortages, innovation is needed in chicken marketing and sales. “We all know demand...

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