New shopper data shows fresh chicken climbing the grocery lists of consumers using weight-loss medications.
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The company turned an inescapable meme into a limited-edition product, highlighting the importance of moving on a moment while it still has the...
Read PostDespite record losses, strategic investments have shielded export markets from worst-case disruption.
Read PostKempczinski doubled down on poultry, citing cost advantages and surging consumer demand and responds to that viral moment.
Read PostHinda Mitchell, the president and founder, Inspire, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, discuss how emerging dietary...
Read PostA move toward clean labels and away from ultra-processed foods, along with increasing GLP-1 adoption, will benefit poultry in 2026.
Read PostWinnipeg Jets fans have given a popular player an unorthodox middle name that gives him the same initials as the chicken chain.
Read PostStanding apart from the competition matters more than chasing trends in an increasingly crowded chicken market.
Read PostAs the protein wars heat up, stiff competition challenges chicken’s place in consumer shopping carts.
Read PostAward recognizes companies driving chicken consumption during the industry’s “protein moment.
Read PostWhen a viral video meant to promote the new Big Arch burger fell flat, the chicken chain responded with strategic creativity.
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