Industry News

Access to the right information can help you stay ahead of the competition and improve your bottom line, NPFDA provides you with a variety of industry articles and topics to keep you abreast of news, happening and events affecting the industry.

Industry News Member News Member News : Opportunity Board

New shopper data shows fresh chicken climbing the grocery lists of consumers using weight-loss medications.

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The company turned an inescapable meme into a limited-edition product, highlighting the importance of moving on a moment while it still has the...

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Despite record losses, strategic investments have shielded export markets from worst-case disruption.

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Kempczinski doubled down on poultry, citing cost advantages and surging consumer demand and responds to that viral moment.

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Hinda Mitchell, the president and founder, Inspire, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, discuss how emerging dietary...

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A move toward clean labels and away from ultra-processed foods, along with increasing GLP-1 adoption, will benefit poultry in 2026.

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Winnipeg Jets fans have given a popular player an unorthodox middle name that gives him the same initials as the chicken chain.

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Standing apart from the competition matters more than chasing trends in an increasingly crowded chicken market.

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As the protein wars heat up, stiff competition challenges chicken’s place in consumer shopping carts.

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Award recognizes companies driving chicken consumption during the industry’s “protein moment.

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When a viral video meant to promote the new Big Arch burger fell flat, the chicken chain responded with strategic creativity.

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Outlook for poultry supports continued growth through 2026.

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