Industry News

Kempczinski doubled down on poultry, citing cost advantages and surging consumer demand and responds to that viral moment.

Hinda Mitchell, the president and founder, Inspire, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, discuss how emerging dietary...

A move toward clean labels and away from ultra-processed foods, along with increasing GLP-1 adoption, will benefit poultry in 2026.

Winnipeg Jets fans have given a popular player an unorthodox middle name that gives him the same initials as the chicken chain.

Standing apart from the competition matters more than chasing trends in an increasingly crowded chicken market.

As the protein wars heat up, stiff competition challenges chicken’s place in consumer shopping carts.

Award recognizes companies driving chicken consumption during the industry’s “protein moment.

When a viral video meant to promote the new Big Arch burger fell flat, the chicken chain responded with strategic creativity.

Outlook for poultry supports continued growth through 2026.

Consumer spending remains resilient despite the rise of weight-loss drugs. In addition, an increase in food costs and declining trust in government...

To celebrate and prepare for a shift in chicken consumption toward high protein diets, presentations will focus on the theme “The Protein Moment.”

HHS Secretary argued that decades of flawed nutrition science have fueled the nation's chronic disease crisis, new dietary recommendations reflect...