News

Two major forces fueling consumer perceptions of health and nutrition are driving increased interest in proteins in 2025.

Data reveals generational differences in purchasing behavior and taste profiles for poultry.

Salmonella interventions are working, consumer confidence in chicken products is growing and consumption continues to increase.

LTO growth is surpassing the number of new core items as menus rebuild

Younger shoppers prioritize digital tools, online grocery access and responsible sourcing.

Social media campaign featuring Wayne Brady drives Air Fryer Ready Crispy Wing sales.

The technologies of today could change how the chicken industry engages with the consumer of tomorrow.

The transaction is effective immediately and Wayne-Sanderson Farms expects minimal changes to day-to-day operations.

From air fryer-ready products to single-serving cuts, advances in technology have helped the industry transform whole birds into options that reduce...

Finding ways to improve productivity and save costs are crucial to implementing new strategies to reduce environmental impact.

Ad campaign that captivates consumers signals the beginning of the chicken tenders battle.

Asking Super Bowl viewers to “wing it” helped boost brand awareness and social media engagement.